As part of its growing presence in the beauty industry, Tru(HUE) hosted a professional workshop in collaboration with a select group of leading beauty experts from across the Middle East, with the attendance of celebrities and social media influencers. The workshop served as an interactive platform that blended expertise with creativity, giving attendees the opportunity to experience the brand’s vision and approach to modern beauty firsthand.
During the masterclass, Tru(HUE) showcased its latest beauty innovations, presenting products designed to complement the modern woman’s lifestyle while reflecting a contemporary interpretation of beauty. The brand’s creations combine quality, elegance, and seamless application, delivering a refined beauty experience that aligns with the latest global trends in the industry.
Tru(HUE) products are exclusively available through Boutiqaat, which continues to connect customers across the GCC, Iraq, and Jordan with standout beauty products and elevated shopping experiences. This direction reflects Boutiqaat’s commitment to offering high-quality products and continuously evolving experiences that strengthen its position as a leading platform keeping pace with the region’s growing beauty industry.