Reflecting its commitment to attracting the world’s leading brands and offering exclusive experiences to its customers, Boutiqaat announced the launch of an exclusive collection from the global brand New Balance, made available exclusively through the Boutiqaat app. This launch comes in response to the aspirations of shoppers seeking distinction and reinforces Boutiqaat’s position as a leading digital shopping destination that combines variety and quality, in line with the needs of customers across the GCC and the Middle East.
This distinguished collaboration represents an extension of Boutiqaat’s strategy of building sustainable strategic partnerships with major global brands, within an approach aimed at delivering the latest trends in fashion and beauty. The exclusive New Balance collection reflects Boutiqaat’s commitment to offering products that blend contemporary design with innovation, enhancing the digital shopping experience and providing customers with an exceptional journey that goes beyond the traditional concept of purchasing.
The exclusive launch was accompanied by a special event that brought together Boutiqaat and New Balance, attended by a select group of celebrities and social media influencers. This step underscored Boutiqaat’s dedication to creating integrated, interactive experiences that reflect the identity of global brands and bring them closer to their audiences. The event forms part of Boutiqaat’s broader strategy to keep pace with evolving trends and strengthen its presence on the global stage through an innovative, contemporary approach.