Boutiqaat is a virtual showroom featuring a hand-curated mix of fashion, footwear, beauty, fragrances, and grooming products from 800+ international, local and exclusive in-house brands. Boutiqaat, established in 2015 to compete with its peer e-commerce platforms is distinguished with incorporation of a social element: it features Gulf and Arab celebrities and social media influencers who recommend products, allowing consumers to shop directly from these influencers’ virtual stores inside Boutiqaat.

    What started as an e-commerce cosmetics and goods distributer in Kuwait, today, has grown tremendously to not only become the premium destination for the world’s trendiest selection of makeup and beauty products in Middle East, but a popular beauty hub that delivers unrivaled experiences to makeup and fashion lovers. The portal allows you to seamlessly connect with celebrities, makeup gurus and influencers providing unlimited access to the industry’s latest trends and chic styles, beauty & fashion secrets, expert tips, personal recommendations and much more!