Boutiqaat, welcomed a delegation from AMOS Professional, Seoul, Korea at its headquarters in Kuwait. The event was in alignment with Boutiqaat’s plans to develop its commercial activities in the region and worldwide where both companies focused on setting plans to achieve new milestones.

    The strategic partnership of Boutiqaat, the leading eCommerce platform in the Middle East, with AMOS Professional, one of the most prominent and important names in Hair Care, is an extension of the strategies Boutiqaat implemented to establish its market value as one of the largest shopping platforms in the world of eCommerce.

    Nasser Qambar, Head of the Purchasing Department at Boutiqaat, stated: “We are ecstatic to host AMOS Professional, and look forward to a successful collaboration in the coming years. Together with AMOS, we have set objectives and goals to better cater to the needs and aspirations of Boutiqaat's customers in the Gulf and the Middle East.”

    The Director of the Global Sales Team at AMOS, Michael Kim, also stated: “The Gulf market is the perfect ground for renewed global successes. This collaboration with Boutiqaat comes as a huge opportunity for many investments and promising commercial projects in the world of Beauty and Hair Care.”

    Boutiqaat is a leading eCommerce platform that specializes in providing a user-friendly shopping experience, allowing customers to interact with celebrities’ virtual stores by shopping for the products recommended by celebrities and beauty experts. A subsidiary of AmorePacific, the leading Hair Care brand in Seoul, Korea, AMOS Professional is a professional brand that provides optimized Hair Care solutions for hair professionals. With the concept of ‘Fashion Inspired, Professional Touched’, AMOS Professional materializes beauty and provides sincere hair solutions based on a professional touch by hair designers and a deep understanding of the needs of customers.