Embodying its vision to enhance its growing presence in the global market landscape, Boutiqaat participated in the NEXT50 Summit, organized by the global platform BeautyMatter in the heart of Los Angeles, USA, in collaboration with an elite group of influencers in the world of beauty and the e-commerce sector from around the globe.
Boutiqaat was represented at this international forum by Mohammad Al-Shammari, International Business Development Manager, during a distinguished dialogue session that highlighted unlimited retail and the strategies adopted for the growth of the beauty sector worldwide. Al-Shammari showcased Boutiqaat’s vision, which is consistent with the effective role it plays in shaping the future of e-commerce by adopting more expansionary projects that multiply Boutiqaat’s economic growth.
Boutiqaat's participation in this summit confirmed its active global presence and its continuous efforts to develop pioneering digital shopping experiences by enabling various international brands to reach customers in different markets across the Middle East. This is part of Boutiqaat’s vision, which is based on building sustainable strategic relationships and exchanging expertise on a global scale.