Boutiqaat has launched its annual blood donation campaign under the slogan “Initiate”, in cooperation with the Kuwait Central Blood Bank and The Promenade Mall, a subsidiary of Dar Al-Othman. This step is part of the company’s plan to support the healthcare sector and align its humanitarian efforts with national standards.

On this occasion, Ahmad Al-Enezi, the Public Relations’ Team Leader at Boutiqaat, stated: “The company remains committed to reinforcing its pioneering role by launching and supporting various humanitarian campaigns and initiatives, most notably the blood donation campaign, which has become an annual tradition held in conjunction with World Blood Donor Day.” Al-Enezi added: “This initiative reflects Boutiqaat’s ongoing efforts and approach to creating meaningful social impact.”

Mona Alkandari, the Public Relations Representative at the Kuwait Central Blood Bank, emphasized the importance of launching community-driven partnerships: “Such campaigns have a vital role in supporting the national blood supply and ensuring the availability of essential health resources to save patients’ lives.” She also praised the long-standing collaboration between Boutiqaat and the Blood Bank, highlighting its effectiveness in raising awareness about the importance of regular blood donation as a sustainable way to save lives.

The late Abdullah Abdulatif Al-Othman’s “Third” Initiative—named after the portion of his estate dedicated to orphans and charitable causes—has earned a trusted reputation for its impactful humanitarian efforts. Commenting on the initiative, Abdullah Al-Othman, Director of Dar Al-Othman, stated: “Hosting such initiatives reflects the essence of the ‘Third’—a commitment to empowering meaningful actions that truly transform lives.”

It is worth noting that Boutiqaat has always been committed to organizing impactful humanitarian initiatives and campaigns as part of its sustainable journey to promote kindness and generosity within the community.