As part of its continued commitment to social responsibility, Boutiqaat has launched “Wednesday’s Pop Ups”, a four-week educational and entertainment campaign designed to introduce children to the fundamentals of sustainability. The initiative is being held in collaboration with Kuwait Oil Company (KOC).

The campaign aims to raise early environmental awareness by engaging children in hands-on activities that combine fun with learning. Through interactive sessions and creative workshops, young participants are introduced to sustainability concepts in an accessible and inspiring way, encouraging them to explore recycling, reuse, and other practices that foster a sustainable lifestyle.

Commenting on the launch, Ali Al-Tayyar, Public Relations Manager at Boutiqaat, stated: “This campaign reflects Boutiqaat’s broader vision to foster sustainability awareness among younger generations. Our collaboration with KOC is part of a series of strategic partnerships that highlight our commitment to serving the community and investing in the future.”

Sarah Al-Busaili, Chief Public Relations Officer in the Oil & Gas Exhibitions Team at KOC, added: “We are proud to partner with Boutiqaat on this meaningful initiative, which introduces children to sustainability in a fun and engaging way. This campaign aligns with KOC’s vision of supporting community-driven programs that help build awareness among future generations.”

Boutiqaat emphasized that the “Wednesday’s Pop Ups” initiative forms part of its long-term mission to empower children and youth through impactful community programs that blend education, creativity, and social responsibility.