As part of its ongoing commitment to sustainability, “Boutiqaat” reaffirmed its dedication to ecological preservation by organizing an intensive environmental campaign. The initiative included cleanup efforts across various Kuwaiti islands, along with underwater and shoreline restoration activities. This campaign underscores “Boutiqaat's” continuous efforts in promoting environmental sustainability and aligns with its vision of building a greener, more sustainable future for communities.

    Ahmed Al-Enezi, Head of Public Relations at “Boutiqaat”, said, “The environment is an essential part of Kuwait's heritage, and it is our duty to preserve it.” He highlighted the company's longstanding commitment to environmental conservation through initiatives that strengthen the pillars of sustainability, particularly focusing on underwater and shoreline cleanups.

    Al-Enezi further explained that the campaign, launched in collaboration with Dive 36, a professional diving center, began at Umm Al-Maradim Island and extended to other Kuwaiti islands such as Qaruh. These islands are invaluable environmental treasures that require diligent preservation. He reiterated that “Boutiqaat” has consistently taken the lead in setting an exemplary standard for sustainability initiatives and in supporting their foundations.