In continuation of its efforts to support various youth activities, Boutiqaat participated as an official sponsor of the "People's Cup" finals, which attracted millions of young viewers across the Arab world. The event was part of the “Tahadi Althalatheen” program, one of the most prominent interactive programs in sports culture.

    On this collaboration between Boutiqaat and the "Tahadi Althalatheen", Ali Al-Tayyar, the Public Relations Director at Boutiqaat, stated: “The company’s initiative is centered around empowering young people in diverse fields, particularly sports.” He added that Boutiqaat's official sponsorship of the "People's Cup" provided an ideal opportunity to reach younger audiences.

       Al-Tayyar explained that Boutiqaat's participation included designing the winner’s trophy and hosting numerous interactive competitions in the company's pavilion, which encouraged many attendees to participate.

    The final tournament, held at the Sheikh Saad Al-Abdullah Sports Hall, amassed a large viewership across the Gulf region and the Middle East, uniting fans with a shared passion for football.