Korea Town welcomed a group of representatives from SPS International Inc. at its headquarters to renew their long-standing partnership after their successful collaboration. Through this partnership, SPS International Inc. has successfully made its entry into the Middle East and Gulf market at Korea Town, launching the most prominent names in Korean Beauty, such as CARLA and Black Magic. This aligns with Korea Town’s vision to provide its clientele with a variety of new products that they'll adore.

    Amna Hamdan, Head of the Purchasing Department at Korea Town, stated: “The company seeks to achieve optimal communication with its audience by fulfilling their aspirations. This stems from Korea Town’s belief in harnessing its resources to attract the most important and famous names in the world of Beauty and Fashion”.

    SPS International Inc.’s CEO Teddy Shin added: “The meeting with Korea Town comes after the great success of SPS International Inc.’s brands in the Gulf market. Due to its unique marketing and operational processes, Korea Town represents a distinctive link between the world of Korean beauty and beauty lovers across the Gulf and the Middle East”.

    Korea Town is the first multi-brand beauty store in Kuwait, founded in 2021. Offering a wide variety of Korean Beauty products that suit every need and skin type, it links Korean Beauty and Beauty lovers across the Gulf and Middle East.

    Since its establishment, SPS International Inc. has always been seeking to present a better and bigger K-beauty world around the globe. By planning and executing successful consortiums with various professional partner companies, including named cosmetics manufacturers in Korea, SPS International Inc. has continuously pushed its limits to go beyond the norm in beauty products.