Boutiqaat’s economic success and unparalleled marketing initiatives are still the key drivers of the company’s growth and expansion in the region, paving the way for international growth.

    Boutiqaat, the most distinguished company in the world of eCommerce, announced its strategic partnership with the General Entertainment Authority of the Kingdom of Saudi Arabia. This unprecedented partnership along with the unique and distinguished expertise of the company contributed to the success of the largest exhibition in the world of Oriental Perfumes. The Perfume Expo was launched as part of the activities planned for the Riyadh Season with the slogan ‘Imagine More’. It was held in a venue that boasts over 40,000 square meters of hall space, where the activities were extended until the 16th of this month.

    Boutiqaat expressed its pride in the efforts made by all the participating staff members, which contributed to the immense success of this exhibition, leading it to become one of the most prominent commercial events undertaken by the Kingdom of Saudi Arabia to achieve its 2030 vision. Boutiqaat has also praised the swift management of the Kingdom’s General Entertainment Authority and its persistent efforts towards improving the pace of achieving its prospects within a short period of time, which gave participating companies the opportunity to be a part of the exhibition and highlight their exclusive range of products.

    Boutiqaat stated that the exhibition featured the region’s most prominent brands in the perfume industry, and attracted over 200 major brands, and hosted over 500 celebrities and social media influencers.

    Boutiqaat also stated that the exhibition served as a meeting point for major companies specializing in perfumery, creating a competitive environment and a diversified marketing platform that gave visitors a great range of choices for purchasing the most luxurious brands at affordable prices.