With the intention to raise awareness on Breast Cancer and as part of its Social responsibility, "Boutiqaat", the leading company in the world of eCommerce, organized and sponsored the women's football tournament - a competition that brought together the team of women recovering from breast cancer and the "AlFatat Club" team, aiming to promote and raise awareness of women's health and safety.

    In this occasion, Boutiqaat’s Public Relations Officer Basma Al-Maatouq, said that this initiative came within the campaign activities program "Your Health Matters", explaining that the meeting hosted by Al-Fatat Sports Club witnessed an enthusiastic atmosphere that ended in the victory of the breast cancer survivors team. An honoring ceremony was held to celebrate both teams, and valuable awards presented by Boutiqaat were given to each of them.

    Al-Maatouq added that “Your Health Matters” came as an extension of the strategic partnership that brings together Boutiqaat and KAN, the National Cancer awareness campaign, emphasizing the importance of strengthening cooperation between private and public sectors. These partnerships have a significant impact and help achieve accomplishments in supporting various sectors.

    Al-Maatouq also stated that the campaign will be shared across all Boutiqaat media channels and social networking platforms to broadcast awareness messages and invaluable medical advice regarding the importance of early clinical examination and ways to prevent breast cancer risks which was presented by a group of doctors and cancer survivors. This campaign is in line with the vision of Boutiqaat being the supportive partner for women’s health and wellness worldwide.