Boutiqaat has announced the return of its annual Breast Cancer Awareness campaign for 2025 under the title “Wajihi”, which translates to “Face It.” Coinciding with Breast Cancer Awareness Month, the campaign reflects Boutiqaat’s vision of promoting public health, with a particular focus on women’s empowerment and preventive healthcare.

The “Wajihi” campaign is designed to raise awareness of the importance of early detection, featuring a wide range of initiatives and educational activities that encourage women to take proactive steps in facing the disease. Throughout October, Boutiqaat will host community-focused events, while leveraging its digital platforms to share impactful messages that highlight the importance of regular screenings and early diagnosis.

As part of the campaign, the company will also include a special awareness message with every order delivered across the Middle East. This message features an inspirational video in collaboration with Dalal AlQabandi, a breast cancer survivor, aimed at spreading hope, raising awareness, and reinforcing the campaign’s positive impact among Boutiqaat’s diverse customer base.

Running throughout October, the “Wajihi” campaign reaffirms Boutiqaat’s ongoing commitment to launching meaningful initiatives that improve lives and create lasting positive change. It also reflects the company’s dedication to supporting national and community healthcare efforts while fostering a culture of awareness, prevention, and social responsibility.