In line with its vision of generating awareness towards sustainability, Boutiqaat has successfully concluded its “Wednesday’s Pop Ups” campaign, a children-focused initiative launched in collaboration with Kuwait Oil Company (KOC).

The four-week campaign aimed to introduce children to key sustainability concepts through a variety of engaging activities that combined both fun and education. The initiative brought families and children together in a series of interactive sessions and workshops addressing topics such as recycling, product reuse, and mental wellness. The campaign received strong participation, as it encouraged sustainability fundamentals in creative and practical ways. By blending entertainment with education, the campaign successfully achieved its goal of instilling environmental awareness and fostering a culture of responsibility from an early age.

Ali Al-Tayyar, Director of Public Relations at Boutiqaat, commenting on the positive reception of the campaign: “This initiative is a testament to our ongoing commitment to launching high-impact initiatives that bring our social responsibility strategy to life. Through our collaboration with KOC, we were able to create a meaningful experience that delivered a direct positive impact while highlighting the importance of investing in future generations.”

Sarah Al-Busaili, Chief Public Relations Officer in the Oil & Gas Exhibitions Team at KOC, added: “Our partnership with Boutiqaat has been a success, delivering creative educational experiences that made sustainability concepts easy to understand for children. The campaign played a key role in raising environmental awareness and nurturing a generation that values sustainability from an early age.”

Boutiqaat reaffirmed that the “Wednesday’s Pop Ups” campaign is part of its ongoing commitment to empower future generations. The company continues to design and implement impactful programs that enable children and youth to discover their potential and contribute to building a more sustainable future.