Boutiqaat, the leading eCommerce company, participated in Kuwait’s Red Crescent Society’s annual blood donation campaign at the society’s headquarters as part of their strategic partnership. The company's employees actively participated, keen on promoting public welfare and saving lives.
Ali Al-Tayyar, Public Relations Director at Boutiqaat, stated: “The day-long campaign witnessed widespread participation from the company's workforce, achieving significant results in increasing blood donation rates. This aligns with Boutiqaat's commitment to the principles of giving and dedication as the main drivers for advancing the healthcare system.”
Al-Tayyar added: “Boutiqaat has always excelled in charitable work, launching humanitarian initiatives and community events in partnership with public benefit organizations and charities to serve the needs of different segments of society. The blood donation campaign utilized Boutiqaat's media channels to spread awareness messages, promoting the health benefits that donors receive in saving lives to encourage its audience to embrace the spirit of giving.”
Furthermore, Al-Tayyar expressed his appreciation for the medical teams affiliated with the Red Crescent: “The constructive cooperation and professional expertise that contributed to the success of the event”. He affirmed: “The blood donation campaign is an annual commitment that Boutiqaat is keen to uphold, in alignment with its commitment to observing World Blood Donor Day, as designated by the World Health Organization.”
Shaima Al-Shatti, Director of Resource Development at the Red Crescent, expressed the organization's gratitude for hosting Boutiqaat as a partner: “Boutiqaat’s efforts in responding to charitable work is remarkable. We hope to form more partnerships and strategic collaborations to provide support for those in need.”
Al-Shatti also praised Boutiqaat's approach to serving the community and stated that the formation of such humanitarian efforts is a solid contribution to the encouragement and growth of the health system.Through this initiative, Boutiqaat has added a new achievement to an extensive track record of community contributions, in line with its belief that societal solidarity is a top priority of its pioneering program, which places the community at the forefront of its objectives.