Boutiqaat sponsored the final of the “People’s Cup” for the second consecutive year, attracting the attention of millions of young followers throughout the Arab world. The event took place under Boutiqaat’s official sponsorship of the “30 Challenge” program, one of the region’s most prominent interactive sports culture platforms.

The leading GCC’s eCommerce hub’s sponsorship of this major fan-centric event, held at The Arena Kuwait, aligns with the company’s long-term strategy to amplify its role in youth-focused initiatives that resonate with audiences across the region. It also reflects Boutiqaat’s continuous efforts to build sustainable, interactive platforms that foster genuine engagement and connection with younger generations.

Ali Al-Tayyar, Public Relations Manager at Boutiqaat, noted that the company’s sponsorship of the “30 Challenge” represents a pioneering model of collaboration between the private sector and ambitious youth-driven initiatives. He emphasized that Boutiqaat’s role in concluding the “People’s Cup” final demonstrates its deep belief in investing in young talent and supporting their growth and development.

Al-Tayyar added that this collaboration provided a meaningful opportunity for Boutiqaat to directly engage with youth, reinforcing its position as a brand that truly understands and responds to their evolving needs and aspirations through purposeful, interactive initiatives. He further affirmed that Boutiqaat remains dedicated to forming high-impact partnerships that help discover emerging talent and provide a supportive environment for their success.

Boutiqaat continues to expand its strategic partnerships by supporting a wide range of impactful youth initiatives, aiming to broaden its positive influence through collaborations that empower the next generation and activate their creative potential across diverse fields.