Puff, the renowned sustainable water-bottle brand, concluded its "Love the Sea" environmental awareness campaign at the Avenues Mall. This unique initiative was in partnership with Omniya, a non-profit company specializing in plastic waste collecting and recycling.

    Puff gave participants 10,000 bottles of its unique products in exchange for the collection of 50,000 plastic bottles for recycling. This confirms the community’s growing awareness of the need to protect the environment, as Puff’s bottles present sustainable environmental solutions and healthy alternatives to plastic bottles, aiming to protect the population’s health from plastic harm.

    Omniya is a non-profit company seeking to embed plastic waste sorting behavior with an aim to recycle it and create a conscious generation, aware of the importance of recycling. In this partnership, Omniya’s team has received a huge amount of plastic waste to be recycled.

    Aya Bader, General Coordinator at Omniya, commended the significant achievement of the strategic partnership with Puff and the broad engagement of this initiative, stressing: "The significant engagement that resulted from the event is a positive sign of increased societal awareness and public interest in the transition to a healthy and sustainable lifestyle."

    Bader also commended Puff for its outstanding efforts in organizing the initiative and using its capabilities to promote the culture of recycling among all segments of society.

    In addition, the Avenues Mall’s management considered the environmental initiative established by Puff a prominent addition to the mall’s activity program launched at the beginning of the summer. The positive resonance of the Avenues visitors, who, in turn, enjoyed participating in such initiatives, reflected the management’s interest in creating an attractive atmosphere that varied in entertainment, awareness, and educational aspects.

    The Avenues Mall’s management also commended Puff’s efforts and this strategic partnership and called for further fruitful cooperation and renewed opportunities for future collaboration, particularly launching events including community involvement in activities that combine entertainment and cultural awareness.

    It is worth noting that the plastic waste recycling initiative is an annual tradition that Puff is keen to organize and revive each year. This year’s event is the second of its kind, as Puff embarked on this initiative last year, holding the largest environmental event at the Al Assima Mall.