In line with its interest in building a qualified generation that keeps pace with the rapid transformations of the job market, Boutiqaat organized a specialized training lecture on marketing fundamentals for students at Gulf University for Science and Technology. This initiative forms part of the company’s efforts to share practical knowledge and bridge the gap between academic learning and real-world experience, empowering young people to launch successful professional careers.
The training lecture was delivered by Mashhour Sarhan, Director of Marketing and Media at Boutiqaat, who presented key modern concepts in the world of marketing. He highlighted practical experiences and real-life success stories that reflect major market opportunities. The session also addressed how to effectively leverage advanced tools—particularly Artificial Intelligence—as a core component of Boutiqaat’s focus on investing in resources aligned with the global race toward science and technology.
The session, which created an open environment for the exchange of ideas and experiences, witnessed notable engagement from students who expressed strong interest in the topics discussed. Through this initiative, Boutiqaat reaffirmed its ongoing commitment to supporting young talent and contributing to the development of professional cadres capable of innovation and creativity.