In a global sporting spectacle uniting elite athletes from across the globe, Puff served as the strategic sponsor of the fourth edition of the Mubadala Abu Dhabi Open Tennis Championship, one of the largest women’s sporting tournaments worldwide. The event was held in collaboration with the Abu Dhabi Sports Council, reflecting Puff’s vision to promote sports and empower women by supporting events that highlight inspiring female role models in various arenas and on the international stage.
The eight-day tournament, featuring distinguished sponsorship from Puff, welcomed thousands of visitors and followers from around the world. Hosted at the International Tennis Complex at Zayed Sports City, Puff reinforced its active presence through direct engagement with visitors, hosting attendees in its signature pavilion, and organizing a variety of entertainment and interactive activities as part of the tournament’s program.
Puff’s sponsorship added a distinctive dimension to this global sporting event, enhancing the audience experience while furthering its commitment to promoting sports. The company continues to invest in initiatives that create positive societal impact, solidifying its role as a proactive partner in supporting major international events.